Up there, you can see what looks like an old car ad. This in in fact, just that. To be precise, it is a 1950’s Buick. This is a lovely and classic design that paved the road for many other ads to come.
(Source http://oldcarmanualproject.com/pix/Buick/index.htm ).
Here, I have analyzed the ad and pointed out the creator’s use of typography. Found in the “Always on the level” portion of the words, we can see a modern style of font. This can be identified by the very thin serifs, (which are the lines that are finishing strokes to each and every letter) and these have been pointed out by the red circles. Next, highlighted by the green circles, you can as well see a very dramatic thick to thin transition, which is also a big indicator of a modern font. The words at the bottom of the page have been underlined in blue. The letters are formatted very similarly to a cursive style. Since it is made sort of like handwriting, this will indicate that the font here is a script type.
I have always had a thing for old cars, and seeing a poster for one just sparks a little joy each time I see one. The use of this typography I find a little comical and ironic, because though this is such an old ad, it uses the modern fonts which I seem to think is funny. The usage of modern and the script compliment the ad particularly well. They fit right in with the design and make the whole image an eye catcher.
Digital Artisan 